Founded in 1988, Solid Homme is a global contemporary menswear brand known for its exceptional quality, luxurious touch, and minimal designs.

Solid Homme has carved out a unique position on the contemporary menswear landscape. Offering wardrobe essentials that appeal to a wide client base, the brand has also established itself as an expert in cut and fabrication, raising the bar for contemporary design.  Modern design with an urban appeal makes Solid Homme a ‘go to’ for style and wearability.

As Creator and CEO, internationally renowned designer Woo Young Mi oversees design at Solid Homme. As a pioneer of menswear in South Korea, she launched the brand with one boutique in Seoul. National success was quick to follow. The quality and easy to wear style amassed a loyal client base that maintains the brand at the number one spot to this day.

Joined in 2013 by COO Caroline Kim, a new global strategy was put into motion. Responding to a demand from international buyers and media, Solid Homme has followed a natural progression in expanding globally, partnering with leading retailers in China, Hong Kong, UK, France, Canada, US and the Middle East.

Solid Homme collections are beloved by stylish men globally for their quality, accessibility, and modern design. Expert cuts, luxe knitwear, exceptional outerwear, and distinctive design are integral to the brand’s urban sophistication.

Elevating wardrobe staples through fabrication, tailoring, and a clean, minimalist aesthetic, Solid Homme offers elegant formalwear through design led casualwear; a stylish solution whatever the occasion.

With 31 standalone stores across Korea, Solid Homme store interiors play an essential part in creating brand experience.

Architectural lines of rigid steel sit against cool white marble, highlighting the brand’s minimalist and modern aesthetic.  The collection’s urban palette of dark navy to black, greys and neutrals, is accentuated by the futuristic white and silver in which it is set.  Bold square edged hangers in steel add a clean line throughout.  A hint of texture is brought through in grey felt seating, warmth against the cold Corian stone. Each element carefully chosen is a reflection of the brand, working in harmony with the collection to enhance the client shopping and brand experience.